Some of the Biggest Names Across Entertainment, Sports, Politics, Music and Art Come Together to Drive COVID-19 Relief for Some of the Hardest-Hit Marginalized Communities

NEW YORK—Andrew Yang and some of the most influential multicultural leaders have partnered for The All Americans Movement, a cross-cultural campaign unifying all Americans to stand together in support of marginalized communities most affected by COVID-19.

Driven by nearly 100 volunteer partnerships between independent businesses, nonprofit organizations, and multicultural leaders including Andrew Yang’s Humanity Forward; Asian cultural leader collective, Gold House; iconic fashion houses 3.1PhillipLim, Prabal Gurung, Monse, Li, Inc., and more, businesses are selling #AllAmericans-inspired products whose proceeds will go towards medical relief, combatting racism, and economic stimulus.

Nonprofit organizations are working to provide resources and funds to empower marginalized communities. Multicultural leaders are launching a social media campaign to demonstrate that We Are #AllAmericans. Moreover, the movement has launched, a central destination that catalogs ways the public can fulfill medical supply needs, curb racism and violent actions against minority groups, and support additional independent companies. 

The Movement has created a PSA featuring some of the most consequential voices in politics, sports, and entertainment.

Watch it here:

COVID-19 has impacted every community. Anti-Asian sentiment is at a generational high due to COVID-19. Too many still inaccurately refer to the disease as the “China Virus,” despite reports indicating the United States’ condition came from Europe. Asians and Pacific Islanders now comprise 16% of individuals contacting the Crisis Text Line about coronavirus—nearly three times their proportion of the population in the United States. Reports of beatings, assaults, and other forms of harassment have surged to record levels. African American and Latinx communities have higher COVID-19-induced fatalities than any other group. For example, African Americans represent 72% of COVID-19 deaths in Chicago and LatinX Americans represent 34% of COVID-19 deaths in New York City. Brick and mortar businesses–particularly those owned by Asians–have seen drops in business of 40-80%.

The movement’s comprehensive approach matches the universal impact of COVID-19. Its logo recalls components of stars and stripes. More importantly, it’s anchored by an equals sign (“=”), symbolizing the nation’s promise for equality. Its ascending arrow reflects our nation’s collective rise when–and only when–we are embraced, treated, and supported as equals. Launch designers are independent American companies that embody an existing commitment to cross-cultural support, matched with a proven record of delivering quality products. More designers from more communities will be unveiled in the near future, as well.
In addition to Gold House, Humanity Forward, and several fashion houses, #AllAmericans Movement multicultural leaders include:
  • Asian artists, designers, and athletes including Daniel Dae Kim, Hasan Minhaj, Lisa Ling, Olivia Munn, Prabal Gurung, Phillip Lim, Laura Kim, George Takei, Taylor Rapp, and more
  • Multicultural Artists and Athletes including Dave Chappelle, Noah Centineo, Marcellus Wiley, Megan Rapinoe, Joseph Gordon Levitt, Sara Silverman, Michael Strahan, Alyssa Milano, John Leguizamo, Joel McHale, Fat Joe, Sophia Bush, Jay Williams, Richard Marx, Teri Hatcher, Sue Bird,  Pamela Adlon, and more
  • Politicians and activists including Andrew Yang, Senator Kamala Harris, Senator Amy Klobuchar, Congressman Beto O’Rourke, Van Jones, and more
  • Founders including Jack Dorsey (Twitter, Square), Mark Cuban, Arianna Huffington, and more
The United States has always been a work in progress. We aspire to democracy, to inclusion, to equality. And over time, the arc of our history has slowly bent in that direction–but crisis frequently causes it to bend back. Now is one of those times. More than ever, we need to come together–not out of fear, but out of fellowship; not out of misplaced nationalism, but out of recognition of shared struggle and common bonds; not just to survive this crisis, but to help make our nation more like what we aspire it to be. Moreover, COVID-19 is, of course, a global pandemic–not unique to any one nation. We hope to refine this effort to move from one that unites and supports #AllAmericans to #AllofUs soon.
More information can be found at and in the All Americans Media Kit.




Humanity Forward

Humanity Forward is a new 501(c)(4) non-profit organization dedicated to continuing the movement inspired by Andrew Yang’s 2020 Presidential Campaign and to making its core ideas a reality, including universal basic income, human-centered capitalism, and data as a property right.

Gold House

Gold House is a nonprofit collective of diverse leaders dedicated to forging stronger bonds that empower Asians to lead authentic, successful and healthy lives, and in turn, advance all of society. Our ventures include supporting authentic representation of Asians in media (Gold Open); accelerating success and representation of Asian founders (Gold Rush); and championing societal contributions made by Asians to reshape public opinion and codify our cultural legacy (A100). To learn more, visit or follow @GoldHouseCo on Instagram, Twitter, and Facebook.

3.1 Phillip Lim

Debuted at New York Fashion Week in 2005, 3.1 Phillip Lim was born from a friendship between founders, Phillip Lim and Wen Zhou. Both 31 years of age at its inception, the designer and entrepreneur were pioneers in the accessible luxury space, with the goal of bringing a ‘cool, easy, chic’ wardrobe to the modern global citizen. The brand has since expanded to include womenswear, menswear, accessories and footwear, and currently has 14 stand-alone retail stores worldwide with locations in the U.S., London and across Asia. 3.1 Phillip Lim’s contribution to the industry has received global recognition, including 3 CFDA Awards for Womenswear (2007), Menswear (2012), and Accessories (2013). Throughout its 14-year history, the brand has continued to evolve its positioning in the ever-changing fashion landscape to continue as a leader in American fashion.

Prabal Gurung

Prabal Gurung launched his eponymous collection in February 2009 with a philosophy of encompassing modern luxury, indelible style, and an astute sense of glamour. Prabal Gurung chooses to manufacture in New York City to uphold standards of quality while supporting the local community. With over 90% of the collection made in New York, Prabal Gurung is committed to sustaining domestic employment and income. The brand recognizes the importance of domestic production, particularly with respect to the quality of the finished product and helps to bring this awareness to an international audience.



Laura Kim and Fernando Garcia founded MONSE in 2015 after working alongside the late Oscar de la Renta for over a decade. They were inspired by menswear and classic tailoring with a deconstructed perspective. MONSE is a line where women can find easy to wear pieces that have enough of an edge to be amongst the fashion crowd, while keeping an ease that speaks sex appeal. The goal is to always look as if it took 5 minutes to get ready (for work or a night out). In 2016 Garcia and Kim were appointed Creative Directors of Oscar de la Rentaand debuted their first collection for the house in February 2017. They currently oversee Creative Direction for both MONSE and Oscar de la Renta.



Barrel is an independent creative and digital marketing agency in New York and Los Angeles that partners with brands to drive results through marketing strategy, user experience, e-commerce, web development, content production, and customer acquisition. Their clients include L’Oréal, KIND Snacks, Amazon, Barry’s Bootcamp, Scholastic, and Well+Good.


Li, Inc.

Patrick Li is the founder and creative director of Li, Inc. a New York-based design studio founded in 2000 that focuses on the fashion, beauty and art industries. Mr. Li is also the creative director of T Magazine, the style magazine from The New York Times since 2012. Previously Mr. Li was the art director at large for Vogue China from 2005 through 2013. He graduated from the University of California at Berkeley with a degree in Architecture.


408 Films

408 FILMS LLC is a financing, consulting, and production company that structures financing and private equity for both traditional film productions and new media ventures.  Film credits include the documentaries Linsanity and Late Life: The Chien-Ming Wang Story and narrative features I Can I Will I Did, and the forthcoming Snakehead.



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